Why is it important to make stories on Instagram? What should stories coverage will be?
Instagram stories appeared in 2016 and every year their popularity is only growing. There are 1 billion active users in Instagram in total and 500 million people a day go to stories.
Why is Stories loved more? 50% of users only watch stories. 85% of users watch the story first, then the feed. Now the Stories format is live videos. They open to the full screen and the viewer feels that he is becoming more of a part of the life of his beloved blogger.
At the same time, if viewers do not read posts every day, then they are interested in watching stories. People have already spent a lot of time watching content, they are interested in watching the dynamics and they want to know the sequel. Therefore, if your stories are interesting, they will be watched to the end.
Story coverage is the number of people who have viewed your story. Impressions are how many times all these people have watched your story.
What should they be?
- 10% of the number of subscribers – bad
- 20-25% – normal
- 40% – great!
Where do the coverage come from?
Why are they 10% for someone, and 40% for someone?
Reach is affected by how your audience behaves with your stories
- scrolls through or not
- messages to direct
- quick reactions
- history finger delay
- return to the previous story
- does he answer surveys, etc
Why is it profitable to shoot stories?
Let’s compare. Stories are viewed on the full screen, so they can get to know the blogger better there. This means that the level of trust will be higher and advertising will be better to enter.
A post is usually a static picture and text. The reader cannot fully understand the emotions and mood of the blogger. Stories are viewed on the full screen, so they can get to know the blogger better there.