The possibilities of instagram stories. How and to whom should they be used?
Instagram stories feature didn’t appear on Instagram right away, but only in 2016, if anyone doesn’t know. And if before its introduction, the main content of the accounts were posts (photos and videos with a text description to it, which you view in Instagram by flipping through the feed), now up to 80% of Instagram users watch ONLY stories, and the feed is not flipped from the word at all.
The stories function itself is short videos (maximum 15 seconds) or photos (6 seconds) that disappear after 24 hours, but have a lot of functionality that allows you to make these “stories” exciting, interesting, useful right without leaving the application, and this is indisputable, because interesting stories are now the BIGGEST TASK of every blogger, Instagram store or other commercial account.
So, in 2022, storis is the MOST POPULAR type of content on Instagram.
Now about the possibilities of stories:
- To date, a huge functionality is available in stories Instagram. As for me, the video editing capability is still very lacking, but I’m sure we won’t have to wait for such an update for a long time, but for now we have access to:
- An archive of stories. Now the stories do not disappear after 24 hours, but are sent to the archive, which is available only to you, and at any time you can return to them and add them to the story again or just enjoy the memories.
- Eternal stories (highlights). Important stories that you can save for viewing at any time in your account until you delete them yourself.
- Gifs and stickers.
- Surveys, tests.
- Different fonts.
- Stories modes (boomerang, collage, hands-free, multi-shooting, etc.).
To date, stories is a powerful tool for audience engagement, promotion and sales on Instagram. Stories pushed the posts to the background. Daily stories increase audience loyalty, allow you to be more open and sincere with your audience, because they give you the opportunity to show real life.
Who needs to use storis in their content and how?
ALL Instagram USERS WHO MAINTAIN AN ACCOUNT FOR THE PURPOSE OF EARNING MONEY SHOULD NOT NEGLECT THIS TOOL.