HASHTAGS AND GEOTAGS. How to promote an account for free? A blog?
A hashtag is a word or phrase after the “#” symbol. It is clickable and searchable. That’s why using hashtags will help Instagram users find your content
A geotag is a mark on a photo of a geographical location
Hashtags and geotags are another way of free promotion that does not require a lot of time. However, it brings good results and increases coverage.
Geotags use the place where the photo was taken, or the location of the organization that is directly related to the photo, or the place where your target audience may be located. (cafes, restaurants, children’s centers, polyclinics, residential complexes, shopping centers)
For example, if your target audience is moms, then most often they are in children’s play centers of the city, polyclinics and private medical centers, waiting for children from classes in sports sections and flipping through the Instagram feed, then you can make a list of places where your audience can be, and put a geometry in posts or stories. So Instagram will show your post to people. Located in this location or nearby.
Sometimes the city is simply indicated as a geometry.
How do hashtags work?
Allow users to see your publication on certain topics.
For example: by the hashtag #manicurkrasnodar, you can find a manicure master in your city, or by #recipes, users can find recipes.
Using hashtags, users can find a post on the topic that interests them, so your coverage will increase and if the post and photo hook readers, they will subscribe to you. It is important to know your target audience and which hashtags they use to search for the content you write about in your blog.
HOW TO select THEM?
HIGH – FREQUENCY
LOW – FREQUENCY
1) When using hashtags, it is important to take into account the popularity of the hashtag, high-frequency hashtags are used by a large audience, the competition of posts and the rate of appearance of new posts on the hashtag is large, so it will be difficult for your post to break into the top, which means the audience most likely will not see your post
2) When using medium frequency hashtags. There is already a low probability that the post will get to the top, and will last there for some time.
3) When using low-frequency hashtags, there is a high probability that the post will get to the top for this hashtag and will last there for some time, since the number of posts on this hashtag is small, and there is less competition.
Use hashtags in the ratio of 10 percent high frequency, 40 medium frequency, 50 low frequency hashtags