What are the responsibilities of a blogger’s manager?
- Help with blog design
- Assistance in drawing up a content plan for posts and stories to a blogger
- Photo processing
- Video editing.
- Selection and analysis of advertising platforms
- Creation of advertising materials
- Writing technical specifications for advertising
- Analysis of indicators and optimization of the advertising budget
- Control of advertising output
- Maintaining an advertising calendar
- Selection of sites for mutual PR
- Maintaining a blogger’s PR account
- Correspondence with subscribers in direct and comments
- Organization of marathons and giveaways.
Duties of a blogger’s manager:
Help in the design of a blog – writing a profile header, making relevant stories, drawing up a visual for the feed – in this, the blogger needs help in everything. Either the blogger is simply busy with other blog tasks, or he can take such a person as an assistant, because he himself does not understand enough about it
Help in drawing up a content plan for posts and stories to a blogger – one head is good, and two are better, often a blogger needs help and new ideas in creating content.
Photo processing and video editing also take a lot of time, so a blogger can delegate these tasks to a manager.
Selection and analysis of advertising platforms, Creation of advertising materials, Writing technical specifications for advertising, Analysis of indicators and optimization of the advertising budget Control of advertising output
Maintaining an advertising calendar
Selection of sites for mutual PR
Buying and selling advertising
Bloggers need to grow, go to advertising to other bloggers, increase their awareness and grow the number of subscribers. The blogger’s manager is directly responsible for the quality of advertising materials, for the output of advertising at the exact time, etc., as well as selling advertising on his blog, on which the blogger’s earnings depend.
Correspond with subscribers in direct and comments – often large bloggers, there is even a separate manager for this.
Organization of marathons and giveaways.
Tracking the blogger’s reputation and protecting his rightness, if necessary. – there are often situations when your blogger bought an advertisement, but something went wrong, the advertisement did not come out, or another blogger did not do your tk and the advertisement did not go in. Or on the contrary, someone was dissatisfied with your advertising and started writing false reviews about you in chats and spoiling the blogger’s reputation, the manager should be able to competently defend the blogger’s position, defend his reputation.