What skills and qualities do you need to have to work as an SMM specialist or Blogger’s manager?
- knowledge of the nuances of working with social networks, in particular, their limitations and capabilities;
- competent speech (written and oral)
- understanding of the principles of promotion in social networks
- ability to work with photo stocks and graphic editors
Instagram has given an opportunity to realize themselves not only to bloggers, but also to specialists in various fields, including specialists in marketing and advertising. Despite this, every blogger and business that takes an Instagram account manager, the professional qualities of an employee are important. They want to get an already trained person, because often they simply do not have time to train an employee, secondly, they themselves are not competent in many matters and they do not need to delve into the details of marketing when you can take a person who will help him in promoting his blog / business.
What professional skills do employers value?
- Knowledge of the nuances of working with social networks, in particular, their limitations and capabilities;
We all know that Instagram introduces constant updates, new chips, new features, as well as restrictions. In order for the account to not get up due to the fact that the account was restricted in some possibilities, or blocked– the instagram account manager should always be aware of the innovations that the social network releases.
- Viewability. As in any profession, work experience is important. In Instagram, it is important to keep track of what competitors produce, which chips prevail in the trend, create a selling visual, which methods to use in promotion.
- Competent oral and written speech. The manager of an Instagram account has to communicate a lot with people. Subscribers, negotiations with other bloggers on the purchase of advertising, communication with photographers. Videographers, photo studios for organizing photo shoots, communication with targetologists, copywriters, designers, etc. Self-writing posts and drawing up a content plan.
- Understanding the principles of promotion in social networks. The purpose of maintaining a page in social networks is to promote it. Your page can be very beautifully designed, there are cool posts there. But if you don’t promote the page, then no one will know how cool it is.
- Ability to process photos and edit videos. Visual Instagram plays perhaps the most important role, so it is important for the instagram account manager to have the skills of photo processing and video editing in order to relieve the client from this work. And help him create a beautiful visual.
- The desire to learn
- Stress resistance
An account manager is one of the main components of any account. All the work is behind him and all the processes are guided by him. Of course, every blogger / business owner wants the work to proceed smoothly, without interruptions, so it is important that the manager is responsible, diligent. So that he could perceive a sufficiently large amount of information. In connection with those qualities and responsibilities, which we will talk about a little later, such qualities as sociability, creativity are very important. Often, the account manager has to make important decisions quickly, and not pull the blogger on every issue, so independence will also be welcome.
Stress resistance. Communicating with managers, communicating with subscribers, working in multitasking mode is very stressful. Therefore, your stress resistance will be welcome.
A blogger / owner of a commercial account is looking for a full-fledged assistant in the person of an instagram account manager who can relieve him of many tasks, so organization, the ability to distribute your working time is also very important.