How to use hashtags on instagram?
A hashtag is a word or phrase after the “#” symbol. It is clickable and searchable. That’s why using hashtags will help Instagram users find your content. Allow users to see your publication on certain topics. For example, using the hashtag #maternity travel, #recipes, users can find the information they are interested in and subscribe to the profiles that attracted them on this topic.
Hashtags are another way of free promotion that does not require a lot of time. However, it brings good results and increases coverage.
Using hashtags, users can find a post on the topic that interests them, so your coverage will increase and if the post and photo hook readers, they will subscribe to you. It is important to know your target audience and which hashtags they use to search for the content you write about in your blog.
How to choose hashtags correctly?
HIGH-FREQUENCY from 100,000 publications MEDIUM-FREQUENCY – from 50,000 to 100,000 publications LOW-FREQUENCY – up to 50,000 publications
Use hashtags in the ratio of 10 high-frequency, 40 medium-frequency, 50 low-frequency hashtags
When using hashtags, it is important to take into account the popularity of the hashtag, high-frequency hashtags are used by a large audience, the competition of posts and the rate of appearance of new posts on the hashtag is large, so it will be difficult for your post to break into the top, which means the audience most likely will not see your post.
When using medium frequency hashtags. There is already a high probability that the post will get to the top, and will last there for some time.
When using low-frequency hashtags, there is a high probability that the post will get into the TOP, so the hashtag will last there for some time, there is a small number of posts, so the hashtag is small, and there is less competition.
How many hashtags should I specify?
The maximum number of hashtags per 1 post is 30. It is optimal to specify 7-10 hashtags of low frequency.
Instagram allows you to put up to 30 hashtags on 1 post, but you don’t need to use all 30 pieces at all, it’s better to use 7-10 hashtags for each public (maximum 15).
It is important that the hashtags are on the topic of your post, and the same ones are not repeated on each publication, for this you can get banned.